Your why, your voice vs. the habit.

01 / WHAT IT DOES

• You name the habit in your own words. You pick the window it usually hits.
• You record your why: the three, four, five real reasons you want this gone — said to the camera, while you mean it.
• That video is encrypted on your phone. Never in your Photos, never on a server, never seen by anyone but you.
• At the moment, your phone rings like an alarm. Because it is one.
• Past you makes the case. Twenty seconds.
• Two buttons. Choosing your why is one tap. Choosing the habit takes a three-second hold — long enough to mean it.
• Near the end, some days go silent on purpose. No ring — just you, and whether you catch the moment yourself.
• A "check in now" button for the moments that don't keep a schedule: long-press the app icon, or tap it from your Lock Screen.
• Thirty days. Then a graduation screen with a cancel button on it.

The kind of thing you'll say on yours:

"I don't want my kids to remember me always with a drink in my hand."

— YOU, DAY ONE

This is the part that matters. In the moment, the app doesn't lecture you — no one is coming to save you at 4:45. It just plays your own case back and asks. You own your why — the words and the file. We never see either. That's not a policy; it's the architecture (section 03).

02 / OUR THEORY

Most of your life runs on autopilot. That's not a flaw; it's how brains work. But somewhere in your day there's a moment that keeps deciding itself.

This is an app for about ten seconds of your day — the ten seconds between the cue and the act, where the decision can be conscious instead of automatic. The research shorthand: habits run on the brain's autopilot circuitry, and once a routine is automatic, the deliberate part of your brain stops getting a vote. An interrupt at the cue puts it back in the room.

The interrupt is only half the mechanism. Ten conscious seconds are worth nothing if there's nothing on the other side of the scale. That's the video. Not motivation — evidence. Your own reasons, your own face, recorded when your head was clear. In the moment, it was never going to be you against the habit — willpower loses that one on schedule. It's your why against the habit. That's the reframe. We just make sure your why shows up.

Whatever you choose in those ten seconds, you chose it. Both buttons work. The app keeps score honestly — your why's wins, your calls, no-answers. No streaks. No shame mechanics.

It's a tool. Use it or don't.

03 / HOW IT'S BUILT

There is no server. Your videos, your log, and your patterns are stored on your device, encrypted. The App Store privacy label reads "Data Not Collected" because none is.

That's not fine print; it's function. The recording only works if you say the real thing, and you only say the real thing to a machine that can't repeat it. The missing account, the missing server, the one-tap delete — none of it is caution. Privacy, and control of what's yours, isn't a feature we added. It's the product.

04 / WHAT IT COSTS

$30. Once. A dollar a day for the thirty days — then it's yours forever.

Thirty days: interrupts every day at the start, then silent days on purpose — to see if you still need us. A report of what actually drives your habit. A graduation screen with the cancel button right on it. All habits, every run — it's a tool, not a program.

And if you ever slip: running it again is free — that's what “yours” means. Standby is separate, optional, $1.99/month: a dormant watchdog that checks in from time to time, so a slip gets noticed early — not a toll on coming back.